Influential Internal Communication
Standalone or series
First time reading this author?
Yes (as book author, have read previous blogs/articles)
Why I picked this
Internal communication is a particular business challenge as we move through the pandemic and beyond. As global businesses announce shifts to remote working will be permanent, and a hybrid model of remote and office work seems likely for a number of other companies, having a good handle on internal communication will be key. As I have a lot of respect for Jenni from the work I have seen while she was President of the CIPR (Chartered Institute for Public Relations) and through her blogs and podcast, I was interested to see what her book would have to say.
Review copy or purchase
Thank you to the author and publishers Kogan Page for access to an advance reader copy e-book via Netgalley. This is an honest and voluntary review.
What it’s about
Streamline your organisation’s communication with the powerful and easy-to-follow methodology presented in this book, featuring insight from experts including Seth Godin and Brené Brown. Better communication will mean better business practice company wide… increased employee engagement, happier clients, and stronger profits.
Organisations rise and fall by the people who work there and the people who run them. Good communication is an essential part of retaining good staff and ensuring everyone knows the value and purpose of what they are doing.
Influential Internal Communication explores some of the barriers there may be to good internal communication in your organisation. It highlights the warning signs of different types of problems, and suggests approaches to fixing them. Author Jenni Field offers her insight into the common problems which cause chaos in an organisation, and the tools you can use to get to the bottom of the chaos and bring calm.
This isn’t an overnight fix, but the book acknowledges this. One of the really useful features are the tables in the later chapters which break down the causes of chaos and the fixes, but also provides an indicative timescale for moving to calm. I can see these tables being a really useful way to refer back to the learning within the book and refresh your memory on the best tools to use in a given situation.
This guide to diagnosing the causes of chaos in an organisation and bringing calm through internal communication is written to appeal to both communications professionals and leaders with no specific communications experience. This does mean that at times the level of information may feel too detailed or not specific enough depending on the individual reader’s perspective, so that is worth bearing in mind. The introductory chapters looking at what internal communications is, and what it can be, would make useful reading for anyone in a leadership position in their company. Internal communication is about far more than telling people stuff, and Influential Internal Communication explains the importance of internal communications well.
The process to diagnose and fix issues described in here are all within the frame of the Field Model, Jenni’s approach to tackling internal communications problems in any organisation. While this could be followed by any leader, I think the detailed breakdown of how this works will be of most value to communications professionals who need support to highlight issues within their organisation. This model provides a good way to gather the evidence you may need to persuade senior leaders that there is an issue to be tackled.
Overall I think this is a really useful addition to the internal communications literature. Both practical and insightful, I’d recommend it.